Online advertising is a broad concept and consists of all online activities ranging from email marketing, traditional banner formats, text links and log out placements to social media, search engines and online product integrations. The main goal of online advertising is to attract new prospects or customers. General advantages of online advertising are its huge potential to track all traffic and sales (and therefore calculate the exact ROI) as well as its cost-efficiency and time-to-market.
While most companies are familiar with Search Engine Optimization (SEO) and a large part of them also have experience with Search Engine Advertising (SEA), the other online channels are less widely used but growing rapidly. Search engines have huge potential because of their high conversion rates and cost-per-click payment method...but there is more.
We at Clicktron Media focus on Email Marketing, Display Advertising, Social Media and Branding. Within all our campaigns we closely monitor and optimize ROI for our clients. In the tabs you can find more detailed information about the marketing channels and online advertising services we offer.