Display Advertising
The principle of displaying your ads on external websites is known as display advertising. The reason is to attract visitors by making them click on the advertisers’ creative and then redirecting them to a specific landing page tailored to the promotion you are trying to push. This method of advertising has become a very common way of online advertising for larger advertisers over the past few years and, more recently smaller companies are also starting to realize the potential of display advertising. Advantages of this online channel are partly similar to the advantages of Email Marketing: huge revenue potential, targeting and focus on ROI.
- Huge potential: in each (European) country there are millions of websites; the majority of them offering the option of display adverting. We can test banner campaigns on small volumes to determine performance and once a campaign has the desired results we are able to increase the volume while retaining the actual performance level.
- Targeting: most publishers have exact statistics regarding the demographic profile of visitors on their site. A good match between the advertisers target group (and promotional offer) and the publishers visitors can therefore be guaranteed by Clicktron Media.
- Focus on ROI: by offering very competitive rates we are able to generate ROI-positive campaigns for both our advertisers and publishers.
