The design of creative materials (HTML email templates, animated banners,...) is the first step towards a successful online marketing campaign. Amongst others, it is essential that a good design contains a clear and specific promotional offer, includes informational live text and has a good ‘action-button’.
In order to increase the Deliverability of your email campaigns as well as the Click-through-rate (CTR) we offer the following creative services.
Creation and optimization of:
- HTML Email templates: in developing email creatives for our clients we do not only take the design aspect into account but also focus on the technical structure of the email creative in order to ensure high deliverability and good open rates.
- Banner creatives: Just like with the development of email templates, our objective when developing a set of banner creatives is twofold. One on hand, we pay attention to design and the coolness of the banners, on the other hand we are also specialized in developing those banner sets that will increase your CTR with up to 50%.
- Landing pages & sales funnel management: Developing and optimizing your email and banner creatives will drive more traffic to your website but it won't necessarily result in more people ordering products. We succesfully assist our clients in developing appealing landing pages and help them to optimize their sales funnel. Our goal is to make to sure that:
- The product offer is communicated in a clear and consistent way
- There are plenty of upsell and cross-sell opportunities in the sales funnel
- The customer does not get lost on your website
- The order check out process works smoothly
- Customer data is captured and stored in a correct way